{"id":157,"date":"2026-10-10T17:09:38","date_gmt":"2026-10-10T14:09:38","guid":{"rendered":"https:\/\/erkanpolat.com\/ajans\/hizmetler\/marka-ve-strateji\/"},"modified":"2026-10-10T17:09:38","modified_gmt":"2026-10-10T14:09:38","slug":"marka-ve-strateji","status":"publish","type":"page","link":"https:\/\/erkanpolat.com\/ajans\/hizmetler\/marka-ve-strateji\/","title":{"rendered":"Marka ve strateji"},"content":{"rendered":"\n
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H\u0130ZMET \u00b7 01<\/p>\n\n\n

Marka ve strateji<\/em><\/h1>\n\n\n

Markan\u0131z\u0131n nerede durdu\u011funu ve nereye gidece\u011fini birlikte netle\u015ftiriyoruz. Konumland\u0131rmadan kurumsal ileti\u015fime, b\u00fcy\u00fcmeyi ta\u015f\u0131yacak temeli kuruyoruz.<\/p>\n\n\n

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G\u00f6r\u00fc\u015fme planlay\u0131n<\/a><\/div>\n\n\n
\u0130lgili i\u015fler<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n
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\"Cosmovivo<\/figure>\n\n<\/div>\n\n\n\n
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Her \u015fey net bir y\u00f6nle<\/em> ba\u015flar.<\/h2>\n\n\n

Pazarlamadaki da\u011f\u0131n\u0131kl\u0131\u011f\u0131n \u00e7o\u011fu, markan\u0131n ne s\u00f6yledi\u011fi ve kime s\u00f6yledi\u011fi netle\u015fmeden \u00fcretime ge\u00e7ilmesinden do\u011far. Bu y\u00fczden i\u015fe hedefleri, pazar\u0131 ve rakipleri okuyarak ba\u015fl\u0131yor; markan\u0131n konumunu ve y\u0131ll\u0131k pazarlama plan\u0131n\u0131 birlikte kuruyoruz. Sonraki b\u00fct\u00fcn i\u015fler, kimlikten reklama, bu temele dayan\u0131r.<\/p>\n\n<\/div>\n\n\n

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Konumland\u0131rma<\/h3>\n\n\n

Markan\u0131n kime, neyi ve neden farkl\u0131 s\u00f6yledi\u011fini netle\u015ftiren \u00e7al\u0131\u015fma.<\/p>\n\n<\/div>\n\n\n

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Pazarlama stratejisi<\/h3>\n\n\n

Hedefler, kanallar ve \u00f6ncelikler; takvime ve b\u00fct\u00e7eye ba\u011flanm\u0131\u015f bir y\u0131ll\u0131k plan.<\/p>\n\n<\/div>\n\n\n

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Marka mimarisi<\/h3>\n\n\n

\u00dcr\u00fcnlerin ve alt markalar\u0131n birbiriyle ili\u015fkisini sadele\u015ftiren yap\u0131.<\/p>\n\n<\/div>\n\n\n

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Kurumsal ileti\u015fim ve PR<\/h3>\n\n\n

Bas\u0131nda, sekt\u00f6rde ve \u015firket i\u00e7inde tutarl\u0131 bir dil ve takvim.<\/p>\n\n<\/div>\n\n\n

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\u0130tibar y\u00f6netimi<\/h3>\n\n\n

Markan\u0131z\u0131n dijitalde ve sekt\u00f6rde nas\u0131l konu\u015fuldu\u011funu izleme ve y\u00f6netme.<\/p>\n\n<\/div>\n\n\n

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Pazar ve rakip analizi<\/h3>\n\n\n

Pazar\u0131n nereye gitti\u011fini ve rakiplerin ne yapt\u0131\u011f\u0131n\u0131 d\u00fczenli olarak okuma.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n

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NASIL \u0130LERL\u0130YORUZ<\/p>\n\n\n

\u00dc\u00e7 ad\u0131mda netlik.<\/em><\/h2>\n\n<\/div>\n\n\n
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01<\/p>\n\n\n

Dinliyoruz<\/h3>\n\n\n

Hedeflerinizi, m\u00fc\u015fterilerinizi ve bug\u00fcnk\u00fc pazarlama yap\u0131n\u0131z\u0131 \u00f6\u011freniyoruz.<\/p>\n\n<\/div>\n\n\n

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02<\/p>\n\n\n

Netle\u015ftiriyoruz<\/h3>\n\n\n

Konumland\u0131rmay\u0131, mesajlar\u0131 ve \u00f6ncelikleri birlikte karara ba\u011fl\u0131yoruz.<\/p>\n\n<\/div>\n\n\n

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03<\/p>\n\n\n

Plana \u00e7eviriyoruz<\/h3>\n\n\n

Stratejiyi kanallara, takvime ve sorumlulara da\u011f\u0131t\u0131yoruz.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n

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SE\u00c7\u0130L\u0130 \u0130\u015eLER<\/p>\n\n\n

Bu alandan i\u015fler.<\/em><\/h2>\n\n<\/div>\n\n\n
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B\u00fct\u00fcn i\u015fler<\/a><\/div>\n<\/div>\n\n<\/div>\n\n\n
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